Augmented role identity saliency of CSR in corporate heritage organizations

Examines senior managers cognitions of CSR augmented corporate role identity in three, nascent, heritage organizations. The findings revealed to be valuable organizational, social, and spatial contexts. In specifying the significance as an identity, this was attributable three qualities: community (organizational participation development), responsibility concern with societal national concerns), utility mindfulness demonstrable economic efficacy). Senior found a meaningful because it instilled their organizations distinctiveness beyond core business purposes financial institutions. Given above insights, should uncover organization’s identities; appraise value importance; demonstrate on-going stewardship same. particular, recognize that can inestimable value.